CURRENTLY
Art director at Mixbook
With creative experience in both in-house and agency settings, I blend strategic and visual thinking to craft compelling brand experiences. My approach involves aligning the user journey with business objectives to ensure that creative solutions meet user needs, strategic goals, and high standards of quality. Whether launching rebrands, storyboarding animations, or designing cohesive site experiences, I prioritize collaboration and clarity at every touchpoint.
My approach to design is guided by a set of core principles that ensure clarity, collaboration, creativity, and efficiency in every project I undertake.
01
Lead with clarity
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Establish visual principles for clear creative direction
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Always curious/asking questions to elevate the visual goal
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Oversee designers: offer meaningful, concise feedback & motivation
03
Empower collaboration
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Partner with stakeholders on business objectives and performance learnings
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Present creative ideas effectively to internal teams and partners
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Lead and contribute to brainstorming initiatives
02
Raise the bar
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Support the creative vision & ensure consistency/quality across all channels
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Quantitative and qualitative research and testing
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Deliver original creative solutions, raise the creative bar, keep up with design trends
04
Optimize for success
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Balance multiple projects to meet tight deadlines while maintaining quality
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Evaluate workflow challenges and develop productive solutions
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Identify resource needs, hire talent and provide visual tools
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Manage schedules, tasks, and budget